HeadOn: Apply Directly To The Forehead
This commercial for Head On is, well, absolutely mesmerizing. Head On is an ointment you evidently apply directly to your forehead. For what, I can't exactly say. Do listen with sound. I guarantee you won't forget how to apply it.
UPDATE:
Read more info on Slate

I JUST saw that too. It's like a parody of some epilepsy-inducing Japanese 5 second commercial blast.
I'll just go ahead and admit I was watching Wheel of Fortune. I only have three channels that are in english.
Posted by:Pete Baker | Thursday, June 22, 2006 at 12:01 AM
You still can't beat this PennySaver commercial.
Posted by:Roland | Thursday, June 22, 2006 at 12:51 PM
I'm pretty sure the stuff is for headaches. I leave The Weather Channel on my tv a lot for the white noise and that commercial makes me want to cry.
Posted by:trintrin | Thursday, June 22, 2006 at 04:12 PM
it is billed as "headache relief"
http://hocks.com/Merchant2/merchant.mvc?Screen=PROD&Store_Code=HOP&Product_Code=4818183&source=shopping&kw=4818183
Posted by:digger | Thursday, June 22, 2006 at 04:14 PM
I thought it was a bug when I first saw that commercial.
Posted by:Sirkowski | Thursday, June 22, 2006 at 04:42 PM
i want someone to mix it into a mashup so I can just keep it on repeat.
Posted by:jase | Thursday, June 22, 2006 at 04:52 PM
I need one of those for my girlfriend but with a TOTALLY different message!
Posted by:Kevin Burton | Thursday, June 22, 2006 at 05:40 PM
MP3 audio extraction for a ringtone. I am addicted.
LINK
Posted by:-_- | Thursday, June 22, 2006 at 05:57 PM
Even after reinstalling Quicktime, the video crashes whatever I try to play it with :(
Posted by:Roland | Thursday, June 22, 2006 at 06:25 PM
duuh, they have a web site that is defunct. You can get there through google cache.
Posted by:MonkeyBoy | Thursday, June 22, 2006 at 07:57 PM
it makes me feel like I am watching UHF teevee around 1981 when I hear this commercial
Posted by:The Mewl | Thursday, June 22, 2006 at 08:23 PM
This commercial is giving me a head-on!
Posted by:jaykayess | Thursday, June 22, 2006 at 09:47 PM
Maybe they are trying to give you a headache so you use the stuff!
Posted by:Lotta | Thursday, June 22, 2006 at 10:24 PM
Yeah - here in the Uk they call it 4Head. Clever huh?
http://www.4headaches.co.uk
Posted by:BigA | Thursday, June 22, 2006 at 10:40 PM
I heard this commercial on the radio. What baffled me is at no point in time in the entire commercial do they tell, hint or intimate what the product is used FOR.
I had no clue. Honestly, part of me thought it was going to be some sorta viral for a new Soylent Green remake or something.
Posted by:Blaine | Thursday, June 22, 2006 at 11:40 PM
I bought this about 2 months ago and tired it. Im not really sure if it works. I did "apply it directly to my forhead", and the feeling of my headache went away. Temporarily. It was filled with the feeling of embarassment as I was being watched by a bunch of hot girls who were giggling and laughing at me. I kinda felt like John Cusak in One Crazy Summer. You know what I mean. Then my headache came back. Thanks Head-On.
Posted by:ssdtbone | Friday, June 23, 2006 at 07:31 AM
But, the all important question is: can you buy HeadOn at PennySaver?
Posted by:Clint | Friday, June 23, 2006 at 07:58 AM
Have you never heard of YouTube?
Posted by:Bernardo Carvalho | Friday, June 23, 2006 at 12:22 PM
I love this ad. Been a big fan for awhile now. It airs only during daytime TV, I think. And since I often watch reruns of "Perry Mason" on my lunchbreak, I see it a lot.
I'd be tempted to buy it just to display in my bathroom.
Posted by:lisa | Friday, June 23, 2006 at 12:48 PM
I suddenly have the urge to watch old Max Headroom episodes...
Posted by:Malex | Friday, June 23, 2006 at 01:31 PM
I think it's not a real product. People who sell advertising place bogus ads like this every now and then to test locations (like for billboards) and media.
There was a bogus "new insurance company in town!" a few months ago all over Dublin, Ireland.
Posted by:Eoin Dubsky | Friday, June 23, 2006 at 01:52 PM
It's a real product but it's filed under "homeopathic". Which means it's useless. Looking at the active ingredients they offer quantities that are close to zero and those are made of two flowers and one chemical compound. None have any effect on pain relief that I can find. Might as well shake a rattle and dance around a fire. At least that way you might get some benefit through exercise.
Active Ingredients: Blue Flag 12X H.P.U.S. 0.1% (Iris Versicolor - Pain Reliever**), Potassium Dichromate (6X H.P.U.S. 0.03% - Pain Reliever**), White Bryony (12X H.P.U.S. 0.04% - Pain Reliever**)
Posted by:rengeek | Friday, June 23, 2006 at 03:45 PM
It's real. You can buy it at Amazon.
Posted by:Amy | Saturday, June 24, 2006 at 10:28 PM
I saw this commercial too, about two days ago. I guess they want us to wonder what it was talking about and to try it out.
Posted by:Beth | Monday, June 26, 2006 at 02:00 AM
I bought the "Head On PM", it's supposed to help you sleep. Now, I'm a recovering drug addict (painkillers), so I've tried pretty much everything for pain and sleep. I applied it and immediately laid down in a quiet room and shut my eyes. I have to admit, I felt a slight tingling sensation in my forehead and temples. And the headache eased up. I really think that any beneficial effects can only be noticed if you're focused on it. I certainly wouldn't rely on it, though. It was just too subtle.
Posted by:Sheryl | Monday, June 26, 2006 at 07:05 AM